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What Happens After Filming?

From full episodes to snackable moments – here’s where your story goes after the recording stops.

At Shoes of a CMO, your episode is just the beginning of the journey. Once we’ve captured your story, we bring it to life across multiple platforms and formats to ensure maximum visibility, shareability, and professional polish.

Where will everything live and play?

Full Episode Edit & Review

After filming (either in-person or online via split-screen), we take care of everything behind the scenes:​​

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  • Sound is cleaned and enhanced

  • Visual transitions and intro/outro branding added

  • Video is professionally edited and polished

 

You'll receive the full cut before it goes live, with the opportunity to suggest any changes or flag anything you'd like removed or refined. Nothing is published without your approval.

Where Your Episode Will Be Hosted

Once approved, we launch your episode across a range of high-impact platforms:

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  • 🎬 YouTube – Full-length episode hosted in HD

  • 🎙️ Spotify & Apple Podcasts – Audio version for on-the-go listening

  • 🔗 LinkedIn Live Premiere – We introduce your episode and stream it live to boost visibility across the LinkedIn community

  • 🧵 Website Feature Page – Your own page on Shoes of a CMO with a full write-up, video, audio clips, and social assets

  • 🔄 Subscription Feed – Visitors can subscribe via LinkedIn or the website to be notified when your episode goes live

Short-Form Clips for Social

We then chop the episode into 15–30 second social clips that capture your best soundbites and memorable moments. These are tailored for:

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  • LinkedIn (for B2B engagement)

  • TikTok (for younger marketing audiences)

  • YouTube Shorts (for wider visibility)

 

These clips drive additional views, highlight your thought leadership, and help your content live beyond a single episode.

PR & Byline Opportunities

For high-profile guests or strategic episodes, we explore additional press and PR exposure, including:

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  • A targeted press release announcing your episode

  • Efforts to secure industry bylines or media placements aligned to the episode themes

  • Collaboration with your own PR or marketing team to extend the reach and brand alignment

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Our goal is to give your voice the platform it deserves—and we're happy to co-create a PR plan that fits your media goals.

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💬 Please note: Enhanced PR packages can be arranged for an additional cost, depending on region, outlet tier, and reach goals. Get in touch for tailored options.

You Talk.
We Amplify.

From full-length features to fast-moving feeds, we make sure your story travels far—and lands where it matters most.

 

Want to discuss how your episode could be used for thought leadership, internal comms, or brand awareness?

 

Email us at: tanja@mybusinessonline.uk

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