What Is Shoes of a CMO?
Shoes of a CMO is a bold, high-impact podcast where senior marketing leaders open up about the real journey — the pivotal calls, unexpected lessons, reinventions, missteps, and the mindset it takes to lead today.
It’s not just a podcast — it’s a thought leadership platform, a community, and a human storytelling series that helps the business world understand what real leadership looks like behind the brand headlines.
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Backed by the CMO Council and hosted by Tanja Kent, each episode is crafted to go deeper than your typical surface-level marketing Q&A — sharing experiences that inform, uplift and spark something bigger than a like or a view.
Why This Podcast Needs to Exist
There’s no shortage of interviews with marketing leaders — but what’s missing is a space where CMOs get to show who they are, not just what they’ve done.
On LinkedIn, marketing leadership is often polished and performative. In traditional media, stories are filtered through brand-safe PR lenses. But beneath all of that, there's a growing hunger — especially in marketing circles — for realness, vulnerability, and practical leadership wisdom.
This show is here to give the role of CMO a voice, a face, and a story — because your journey matters far beyond the boardroom.
How Is This Different?
If Diary of a CEO reveals the humanity behind business success, Shoes of a CMO reveals the creative resilience, commercial pressure, and identity evolution behind a marketing career.
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Where Steve Bartlett’s show leans on founders and celebrity execs, Shoes of a CMO gives centre stage to the often unsung, brand-driving force behind nearly every company: the marketer.
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And where many shows focus on admiration, this show also offers access. A chance for future CMOs to learn from those shaping the present.
Who’s Watching
Why It Matters
If Diary of a CEO reveals the humanity behind business success, Shoes of a CMO reveals the creative resilience, commercial pressure, and identity evolution behind a marketing career.
​
Where Steve Bartlett’s show leans on founders and celebrity execs, Shoes of a CMO gives centre stage to the often unsung, brand-driving force behind nearly every company: the marketer.
​
And where many shows focus on admiration, this show also offers access. A chance for future CMOs to learn from those shaping the present.
Who’s Watching
Why It Matters
Your story won’t just be appreciated.
It’ll be used.
Reposted, bookmarked, quoted in decks,
and remembered in team discussions.
What’s In It for You
(as a Guest)
What We’ll Talk About
Expect an unscripted, thoughtful conversation on:
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The pivotal decisions that shaped your journey
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How you lead, build, grow and recover
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What creativity vs performance tension really feels like
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Lessons you wish more people understood earlier
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And the story behind the shoes that carried you through it all 👠👟
How It Works
Quick intro call
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We send the questions – You pick your focus
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Recording session – Virtual or in-person
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We edit & share – You approve before it goes live
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We launch & promote – On all platforms, with press & social clips
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Ready to Join?
We’d love to feature your voice and your journey
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Be part of something meaningful
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Share the story behind the metrics
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Inspire the marketers you’ll never meet — but who’ll never forget you
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👉 Apply to Join the Show
📧 tanja@mybusinessonline.uk | 📞 +44 7703 502574
🔗 Connect with Tanja on LinkedIn