Episode 1 - Jed Mole - Why Being Human Is Your Best Marketing Strategy
- Tanja Kent MSc
- May 27
- 1 min read
What does it mean to lead with intent in a world obsessed with metrics, automation, and noise?
In this episode of Shoes of a CMO, Dr. Tanja Kent sits down with Jed Mole — former CMO at Acxiom, now a fractional CMO and leadership coach — for a grounded, honest conversation about what marketing (and leadership) should look like in today’s world.
Jed shares powerful insights on:
The invisible pressure many marketers feel to prove their worth
Why “good intent” is the most underrated strategy in business
The role of creativity in a data-driven world
How to embrace AI without losing your human edge
Why visibility matters — and why marketers often forget to market themselves
This is a conversation for anyone tired of buzzwords and hungry for truth, clarity, and a more human way to lead.
🎙️ “You don’t need permission to be seen. Just the courage to step forward.”
Sound Bites
"Good marketing starts with good intent."
"We need to work with AI, not against it."
"Let's use AI to turbocharge marketing."