All The Interview Questions
🎙️ Tell Your Story, Your Way
Shoes of a CMO is more than just a podcast—it's a platform for CMOs to share the personal journeys that have shaped their professional paths.
🧭 Choose Your Path
Below is a curated list of thought-provoking questions designed to delve into the experiences that define you as a leader. Please select the 5 questions that resonate most with you. To keep our conversation organic and insightful, I'll introduce 2 additional questions during our recording. Are any questions off-limits?
💡 Reflect and Prepare
As you review the questions, consider the pivotal moments, challenges, and triumphs that have influenced your career. Think about the lessons learned, the values upheld, and the passions that drive you. This is your opportunity to share the narrative that defines your unique journey.
The Questions
Leadership & Defining Moments
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What’s the one moment in your career that truly shaped who you are as a leader today?
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What’s something you believed early on in your marketing career that you no longer believe?
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What’s the most emotionally challenging decision you’ve had to make as a leader?
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If we stripped away your title, your team, and your brand—what would remain at your core as a marketer?
Values, Risk & Failure
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When was the last time you genuinely failed—and what did that experience lead to?
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Have you ever walked away from a role or project for values-based reasons? What happened next?
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What’s one unpopular opinion you hold about marketing or leadership that you wish more people would talk about?
Strategy, Growth & ROI
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With marketing under increasing pressure to prove ROI, how do you manage the balance with creativity?
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What’s your honest view on marketing awards—meaningful recognition or industry theatre?
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How do you balance being a strategic leader with being creatively brave?
People, Power & Identity
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What’s one lesson you’ve learnt from managing people that fundamentally changed how you lead?
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Have you ever felt your gender, race, age, or background affected how you were received as a leader?
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How have you balanced your career alongside personal or family responsibilities?
Purpose, Passion & Reflection
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What does success feel like to you—not how it looks, but how it actually feels?
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Have you ever made yourself small to fit in—and what did that cost you?
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What do you want to be remembered for—not just professionally, but personally?
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When do you feel most in flow as a marketer—what type of work lights you up?
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If you could do anything, and money or skill weren’t a factor, what would it be?
The Signature Question
And finally… tell us about your shoes. Why those ones today? What do they say about where you are right now in your journey?
Got a question
Reach out!