Proposed Production Timeline

Week 1: Lead Sharing & Outreach

• Tanja reaches out to each CMO to introduce the show and schedule a short intro call.

 

Week 1–2: Intro Call & Recording Scheduled

• 15–20 min intro call with each CMO to align on expectations.

• The recording date confirmed within the next 5–7 working days.

• Guest receives:

  • List of curated questions: Top 20 Questions

  • Guest prep tips: Podcast Like a Pro Guide

  • Overview of the process: How the Show Works

 

Week 2–3: Pre-Recording & Recording

• Optional 20-min prep call held if needed.

• Recording completed (either in person or remote split screen format).

 

Week 3–4: Editing & Guest Approval

• Episode edited (video, audio + social clips).

• Guest receives full version for review and feedback.

• Edits made promptly; guest signs off on final version.

 

Week 4–5: Launch & Distribution

• Episode launched on:

  • ​🎥 YouTube

  • 🎙️ Spotify & Apple Podcasts

  • 💬 LinkedIn Live Premiere

  • 📲 Short clips on LinkedIn, TikTok, YouTube Shorts

  • 🌐 Featured on the Shoes of a CMO website with a dedicated episode page including video, audio, key takeaways, and social clips

• Optional: A press release is issued and we can also work with the guest’s PR team if preferred.

 

⏱️ Total Timeline: 4–5 Weeks

• Guest receives final version for review and approval.

• We do not publish anything without written approval.

• Any revisions requested are addressed promptly.

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